Web Analytics Training
at UCSD Extension
- Web Analytics Training Learn the essential web analytics metrics and techniques web professionals use to maximize their website’s effectiveness as a sales and marketing channel.
- Google Analytics Training Learn the ins and outs of Google Analytics – the comprehensive free web analytics package offered by the world’s premier search engine company.
What You’ll Learn
In this specialized web analytics course you will learn how to properly analyze data collected about your website including metrics such as referral sources, keywords, time on site and conversion rates. By analyzing this data, you will better understand how users reach and interact with your site.
Apply Your Knowledge
The in-depth web analytics knowledge acquired in this course will help you better understand user behavior. With a better understanding of how users navigate your website, you will be able to improve your website in ways that enhances user experience, increases conversions and maximizes your business goals.
About the Course
Web Analytics: Techniques, Tools and Tricks is a comprehensive training course that covers everything from the basics to advanced web analytics strategies utilized by web professionals. This course is provided as part of the Front End Web Development, Marketing, and User Experience (UX) Design Certificates at UCSD Extension in San Diego, California.
“If you cannot measure it, you cannot improve it.”
Lord Kevin (1824-1907)
“If you can’t measure it, you can’t manage it.”
Robert S. Kaplan (born in 1940)
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