Google Analytics is a leading web analytics solution designed for flexibility, power and ease of use. As a free service, it contains a robust feature set that compares favorably to other paid, enterprise-level web analytics solutions. Google Analytics supplies great insights into user behavior, website traffic and effectiveness of online marketing efforts.
For this reason, Google Analytics training is a prominent part of the UC San Diego Extension web analytics course. During this course, you will learn about the full range of features included in Google Analytics. In addition, you will learn how to interpret Google Analytics data and apply it toward improving the user experience of your website and attain your business goals. The techniques and knowledge acquired in this course can help you achieve a certification in Google Analytics.
As part of the Google Analytics training course at UC San Diego Extension, you will learn the following:
- Setup and Installation
- Interpreting Data: Visitors, Traffic Sources, and Content
- Goals and Funnels
- Custom Reporting
- Event Tracking
- Site Search
Google Analytics Training in San Diego
This course will give you in-depth insight into Google Analytics, including the basics such as setup and installation, as well as advanced topics such as data segmentation, analysis, reporting and more.
During this course, you will learn how to leverage Google Analytics data to improve the user experience of your website and increase conversions for your business. You will learn about all the helpful features in Google Analytics, including how to graph data by time period, how to compare multiple metrics on graphs, how to setup automatic reports and have them sent via email, how to quickly and efficiently segment / sort data in reports, and much more.
Reporting is a crucial part of understanding how users interact with your website. As such, this course will teach you how to set up, organize and interpret a wide variety of Google Analytics reports that includes data such as visitor trending, visitor loyalty, traffic sources, most popular landing pages, time metrics, visitor engagement, and Adwords reports, among others.
You will also learn the ins-and-outs of tracking user behavior – an invaluable technique that will allow you to create an optimal experience for website visitors and greatly increase your ability to turn these visitors into customers. This course contains comprehensive lessons on email, banner, PPC, social media and offline campaign tracking. In addition, you will also learn how to set up goals and funnels within Google Analytics that help you evaluate the performance of your website, whether it be for e-commerce or non-transactional purposes.
As the Google Analytics training course progresses, you will dive deeper into the program and learn how to create and manage multiple profiles and accounts, how to set up Google Analytics for multiple domain and subdomains, and how to customize Google Analytics for your specific needs. As part of these advanced studies, you will also receive instruction on advanced segmentation, custom reporting, and in-page event tracking for unique cases such as video views, form submissions, file downloads, outbound links and more.
Web analytics training is recommended for any web professional seeking to further their career as a web designer, web marketer or SEO specialist.
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