“I had the pleasure of taking Gregory’s web analytics course at UCSD Extension and witnessed how he took a complicated and intimidating subject and systematically presented it in a way students could digest and apply it. The course was effectively structured to deliver a lot of content per session and in an interactive manner. There were numerous examples to illustrate and emphasize key points and Gregory’s unique sense of humor lightened up the most difficult concepts. He was accessible, approachable and no doubt, a subject matter expert. I certainly walked away with an understanding and appreciation for web analytics and its practical applications in using this powerful tool for marketing purposes, and for anyone using web analytics, I strongly recommend Gregory’s course.”
Octavio E.
“All serious businesses today need to be extended online, requiring that they manage themselves online. In the web analytics class, Mr. Magaril covers what you need to know to measure and manage any business online, including an in-depth study on the de facto standard for online metrics, Google Analytics. It’s must-have information.”
Rosalind M.
“I was able to immediately implement the things I learned, and have even felt comfortable enough to approach several past clients of mine with new analytics projects. I feel really comfortable with the application, and have improved my own site due to the results of some of my “campaigns” and “event tracking”. I also felt that the “tips and tricks”, and the feedback Gregory gave us in class was invaluable! Having first hand knowledge from someone who has worked so closely with Google Analytics was awesome. Application is the most important part of knowledge, so getting more that just “theory” was great!”
William B.
“If you would like to understand Web Analytics in a nut shell, this is the course for you! Being in the online search industry like myself, this course really helped me understand the big picture of web analytics. We all specialize in one aspect of online marketing, this course helped me see other sides of the spectrum and provided me ideas on how I can approach my work differently to reach better results.”
Karen L.
“I recently took Gregory’s class on Web Analytics at University of California, San Diego. I would highly recommend this class to anyone who needs to understand the metrics of their online business. His class is well-organized, appropriately paced and provides real-world examples and discussions in order to assist in the learning process. Gregory covers the various methods available for online tracking and provides an understanding of key web analytics terms. He also covers every feature and metric available within Google Analytics including Goals, Events, Campaigns and Advanced Segments and most importantly how to interpret the numbers and use this knowledge to improve your business.”
Michele R.
“If you cannot measure it, you cannot improve it.”
Lord Kevin (1824-1907)
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